Privacy policy

This policy describes how Pragmatical SAS (Ratio) collects, uses and protects your personal data, under Law 1581 of 2012 and Decree 1377 of 2013.

Data controller

Pragmatical SAS, domiciled in Bogotá D.C., Colombia. Contact: hola@pragmatical.com.co, +57 321 811 7793.

Data we collect

  • First name, last name, phone, email, city and address, when you make a purchase.
  • Email address, when you subscribe to the newsletter.
  • Site browsing data, in aggregate form.

Purposes

  • Manage, produce and deliver your order.
  • Contact you about the status of your order.
  • Calculate and coordinate shipping according to your city.
  • Meet accounting and legal obligations.
  • Send collection news, only if you subscribe.

Your rights

As the data subject you may know, update, rectify and delete your information, and revoke the processing authorization. To exercise these rights write to hola@pragmatical.com.co. Handling your request is free of charge.

Security and retention

We apply reasonable technical and administrative measures to protect your data. We keep it only for as long as needed for the purposes described and for legal obligations.

Third parties

We do not sell or share your data for commercial purposes. It is only shared with the operators needed for payment and transport, under confidentiality agreements.

Validity

This policy is in force since October 2026. Any change will be published on this page.